iOS 7? More like IOSteve $700

            Looks like Apple is at it again, using its typical “new and improved” design to try and have people who own the previous operating system, buy a new one. Like many of its previous updates, not only will they really not give you a choice on updating the current one, it almost forces it upon you. As much as Apple pretends that this will be the most updated version, everyone knows at the back of their mind, whether one chooses to listen to it, there will be another update coming within a year.

             These commercials Apple puts out about its products mirror each other almost completely. The least we consumers can ask for is some originality, such as promising a better design, then all of a sudden, the black phones turn into white ones. How creative! Along with Apple’s creativity, it has fantastic originality too. The iOS 7 also contains the wonderful application of multitasking, I mean, no one has ever seen that happen before on a different phone brand either, right? As great as these updates are, many people will still rush to obtain a phone, and this includes many people who have a phone.

              Although, the fault does not fall too much to the consumer. I must give Apple many props to how it is able to keep their customers and convince them to buy more and more of their products. The most compelling reason for us consumers to continuously buy their phones is because of all the graphics updates for many of the applications. Just the other day, I was downloading a couple of applications from the app store, or at least I was attempting to download some applications. The store kept crashing, which I assume is because it takes more processing speed now to keep up with the rate the store is going at. When I am finally able to download one, it also crashes multiple times before I can start the game. On the umpteenth try, I finally have the application running, which apparently needs processing time too, because I would proceed to see skipping frames. One frame would suddenly jump to the next, and I would be completely lost on what happened in between. This had me so frustrated, it made me consider smashing it and buying a new one.

            Though, this is not saying that all of the updates are horrible. Many of the new updates are useful, such as the iOS in the car, which allows people to, in theory, text and drive. Many of the old functions that had people frustrated are now fixed, and made easier. Personally, it just does not seem like these couple updates are worth a chunk of a wallet.